SEO Professional
With 15 years of experience driving organic search growth, I specialize in building high-performing teams and improving search visibility for businesses.
I’ve had the privilege of leading SEO teams at top companies, both in-house and within agencies, driving significant organic growth and performance.
I have also taught and developed SEO courses at various educational centers, sharing knowledge with students interested in search engine optimization.
Appearances
I regularly speak at industry events and digital webinars, sharing insights on SEO trends and best practices.
How SEO and CRO work together to Drive Qualified Conversions by CRO Talks – Podcast (Spanish)
In this conversation with Candelaria and Cristóbal, we explore how aligning SEO and CRO strategies can do more than just attract traffic, it can significantly boost qualified conversions. We share insights, real examples, and discuss why collaboration between these disciplines is key to sustainable growth.
Debunking SEO Myths by Digitales sin Fronteras – Podcast (Spanish)
In this podcast, I join peers from Mercado Libre to discuss and debunk common SEO myths, offering perspectives from both sides of the competition. Speaking from my role at Falabella, we also explore broader SEO topics, industry challenges, and how we’re navigating the evolving role of AI in the world of search.
SEO Day 2024 – Panelist (Spanish)
I participated in the e-commerce panel, where we discussed how to scale content on sites with millions of pages and the role of AI in this process.
Latam SEO Awards 2022 – Jury
I had the honor of serving as a judge for the Latam SEO Awards, recognizing outstanding work in the industry.
SEO Day 2020 – Panelist (Spanish)
I was invited to join the panel «How SEO Leaders from Large E-commerce Companies Work.»
Podcast – ‘Marketing para David’ by Javier Yranzo (Spanish)
We explored how SMEs can leverage SEO under the premise: «From Rookie to SEO Master in 50 Minutes.»
Podcast – La Máquina del SEO by Andrés Kloster (Spanish)
We discussed the role of SEO in product teams and how it integrates into business strategies.
Podcast – Google P&R: International SEO (Spanish)
Thanks to Media Tools, I had the opportunity to join Gianella Ligato, Aleyda Solis, and Gianluca Fiorelli in interviewing Google’s Juan Felipe Rincón and Paloma Pastor González about International SEO.
Podcast – Chile Emprendedor by Francois Pouzet (Spanish)
We shared «Digital Marketing Tips to Increase Your E-commerce Sales,» focusing on SMEs.
Webinar – Coderhouse (Spanish)
I presented «SEO to Sell in Times of COVID-19» discussing strategies for adapting to changing consumer behavior.
Webinar at Senpai Academy (Spanish)
I spoke on «How to Sell with SEO During the Pandemic» covering key tactics for businesses navigating uncertain times.
How can I help?
While I’m fully dedicated to my full-time role and not offering consulting services, I’m still happy to share my expertise in other ways.
Mentoring
- I’m available to support women and men starting out in SEO, whether they’re young professionals or transitioning into the field.
- I can meet via video call or in person when possible.
- This is completely free, though I reserve the right to accept requests based on each case.
Talks & Teaching
- I’m always open to discussing topics relevant to the SEO industry.
- I currently teach and am available for guest lectures or courses at postgraduate institutions.
- I can participate in events both online and in person when possible.